By Stephanie Hemelryk Donald
Evaluating the most important Pacific Rim towns of Sydney, Hong Kong and Shanghai, this booklet examines international urban branding. when all 3 towns compete at the world's degree for occasions, travelers and funding, also they are on the centre of special movie traditions and their identities are hence strongly attached with a cinematic influence. utilizing an interdisciplinary technique, this publication not just analyses the town branding of those towns from the extra broadly researched views of tourism, advertising and marketing and local improvement, but additionally attracts in cultural reviews and psychology ways which provide clean and priceless insights to put branding and advertising normally. The authors examine and distinction qualitative and quantitative unique info in addition to severely interpreting present texts and debates on urban branding. In end, they argue that urban branding may still give a contribution not just to local improvement and identification, but additionally to sustainable fiscal health and public happiness.
Read or Download Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis) PDF
Similar China books
“Hessler has a wonderful experience of the intonations and gestures that provide existence to the instant. ” —The ny instances publication evaluation From Peter Hessler, the recent York instances bestselling writer of Oracle Bones and River city, comes kingdom using, the 3rd and ultimate ebook in his award-winning China trilogy. nation riding addresses the human facet of the commercial revolution in China, targeting economics and improvement, and indicates how the car growth is helping China shift from rural to city, from farming to company.
A quick-and-easy route to the language self belief you must do company in ChinaIn the worldwide industry, you should be capable of say greater than simply “hello” in one other language. you want to discuss cash, alternate, exertions, and extra. educate your self enterprise Mandarin chinese language offers you all you want to suppose convinced approximately doing enterprise in China.
A number one observer of chinese language literature, society, and politics lifts the veil at the tradition wars that experience raged among officers and dissidents within the interval sooner than and after the June four, 1989 Tiananmen sq. bloodbath.
In accordance with vast fieldwork, this ebook explores the Lahu society in Southwest China the place functional gender equality has develop into the byproduct of a powerful ideology of gender solidarity, vividly expressed via the proverb, "chopsticks basically paintings in pairs. "
Additional resources for Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis)