By James McGregor

Businesses from all over the world are flocking to China to shop for, promote, manufacture, and create new items, yet as former Wall road Journal China bureau leader grew to become winning company govt James McGregor explains, company in China is rarely relatively what it kind of feels. One Billion Customers bargains compelling narratives of personalities, company bargains, and classes realized, making a coherent images of China's emergence as an international monetary strength with a dog-eat-dog enterprise weather that has became bureaucrats into billionaires and left many overseas enterprise executives with their wallet became within out.

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