By E. Freya Williams
What do Brazil's best good looks model, America's second-fastest-growing eating place chain, and the world's 3rd bestselling vehicle have in universal? they're shattering the parable that performing sustainably and construction a billion-dollar company are at the same time specific. "Green Giants" examines 9 businesses which are merging social accountability with wild profitability--and unearths the six elements answerable for their luck, together with: Iconoclastic management fueled by way of deep conviction and a rebellious streak - Disruptive Innovation that makes use of sustainability to spur the improvement of extensively larger services - a better objective that ignites the company--when the challenge leads, gains persist with - Mainstream attraction with positioning and packaging stripped of the crunchy cliches that alienate the common buyer. This new breed of billion-dollar companies proves it really is attainable to accomplish huge, immense good fortune whereas imposing sustainable rules that support shoppers dwell greater lives. starting from start-ups to enterprise strains incubated inside of significant multinationals, those businesses jointly characterize over $60 billion in profit. what is more--many command wider revenue margins and are growing to be swifter than their traditional opposite numbers. filled with eye-opening examine, unique interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, normal electrical, and extra, "Green Giants" serves as a blueprint for sustainable luck that anybody can stick with.
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