By Elizabeth Royte
An incisive, intrepid, and habit-changing narrative research into the commercialization of our most simple human want: consuming water.
Having already exceeded milk and beer, and moment now purely to soda, bottled water is at the verge of changing into the preferred beverage within the nation. The manufacturers became so ubiquitous that we are hardly ever awake that Poland Spring and Evian have been as soon as genuine springs, effervescent in distant corners of Maine and France. basically now, with the water buying and selling within the billions of greenbacks, have we all started to query what it really is we are consuming and why.
In this clever, eye-opening paintings of narrative journalism, Elizabeth Royte does for water what Eric Schlosser did for quick nutrients: she reveals the folks, machines, economies, and cultural traits that carry it from nature to our supermarkets. alongside the way in which, she investigates the questions we needs to necessarily resolution. Who owns our water? What occurs while a bottled-water corporation stakes a declare in your town's resource? should still we need to pay for water? Is the stuff coming from the faucet thoroughly secure? And if that is so, what percentage chemical substances are dumped in to make it potable? what is the environmental footprint of constructing, transporting, and getting rid of all these plastic bottles?
A riveting chronicle of 1 of the best advertising and marketing coups of the 20 th century in addition to a robust environmental take-heed call, Bottlemania is key studying for an individual who shells out funds to quench their day-by-day thirst.
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